K-Gr 3–“How do you make a milkshake? Give a cow a pogo stick.” With ample humor and delightful illustrations this lively history of the founding and success of Ben & Jerry’s Ice Cream will both entertain young readers and offer lessons in perseverance and determination. Ben Cohen and Jerry Greenfield had been friends since middle school when, after a series of personal setbacks, they decided to attempt creating their own business. With little funding but much imagination their small ice cream venture grew into a major success. This title chronicles the story of the ice cream company as well as the social mission the founders considered as a major part of their enterprise. Social and environmental activists, they used both monetary funds and humor to press their causes. With vibrant illustrations in a style that goes with the outsized dreams of the founders, the book consistently hits its stride, and readers will learn about the source of many of the flavor names as well as the unsuccessful ones that wound up in the Flavor Graveyard.
VERDICT An entertaining work with a message that big business and doing good can go hand in hand.
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