The Philadelphia Eagles won the Super Bowl, but the Richmond (VA) Public Library (RPL) won the library social media game.

Inspired by some images she saw after the Grammy Awards, RPL's community services manager for outreach and engagement Jennifer Deuell knew she wanted to post some Super Bowl memes this week on RPL's Facebook and Instagram accounts. On Monday, Deuell and the library's social media team found some of the best images from Sunday night's NFL game and the Kendrick Lamar halftime show and connected the library to the most talked about sports and cultural event of the moment.

"I think connecting to pop culture through posts such as these helps give the library a little bit of personality," says Deuell. "It shows we can be humorous and silly and that we are still relevant. This type of content also tends to connect with a different crowd than some of our other content, which is important to us because we are a library for everyone. Plus, the captions are relatable and thus shareable. All of this helps our accounts to be more visible in the algorithm and keeps us in the forefront of our community's mind."

Fellow libraries, take note. Here are some of RPL's best. 

By the way, the Eagles won with sideline reader A.J. Brown. Yes, he pulled out Inner Excellence by Jim Murphy during the biggest game of the year. He also had a pretty good game.