This rainbow confection of facts, trivia, and life as a Swiftie is a guide for newbies and a romp for fans. A fangirl herself, Pomarico introduces each chapter with a note about the stage of her own life when she heard a particular album. The chapters cover one or more of Taylor Swift’s albums, focusing on song lyrics, where Swift was at in her life, and her outreach to fans on social media. There are stories from fans who met her, guides to dressing for the era, quotes, and other Swiftie trivia called out in colored textboxes or separate pages with color backgrounds and sketches, however their placement sometimes disrupts the flow of the narrative. Each era has a color and decorative theme, creating the effect of a fans’ scrapbook. Swift’s success, the backlash against it, and standing up for herself, other artists, and her fans are covered. Her marketing draws her fans in, seeking clues to song inspirations or album release dates, highlighting Swift’s brilliance at maintaining her fans’ and the public’s interest.
The Tortured Poet’s Department, released more recently, does not receive the full treatment of her other releases. The last chapters focus on the Eras tour and rerecording her old albums.
VERDICT A great first purchase for Swifties and people curious about her. The book reveals both her artistic side and her business sense, which have combined to bring her to dominance in the music industry.
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