Understanding Advertising

9781543527070. Micklos Jr., John. Understanding Propaganda. ISBN 9781543527056.ea vol: 32p. (Cracking the Media Literacy Code). further reading. glossary. index. photos. websites. Capstone. Aug. 2018. lib. ed. $27.99.
Gr 3–6—In today's world being barraged with media has become the norm; being media literate has therefore become essential for students. Advertising, propaganda, social media, and the news are explored here, both historically and currently, with an emphasis on the effect of modern technology. These topics are presented in a balanced manner. The authors aim to grow children into discerning, media-literate youngsters adept at making informed choices and opinions with their media experiences. To that end, readers are encouraged to think critically and to check the credibility of sources. Coverage is multinational, citing detailed examples from China, Russia, Iraq, and Germany in addition to the United States. The illustrations and formatting have kid appeal.
VERDICT A necessary purchase for preparing children to navigate today's media-rich landscape.

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